In a world where more and more businesses are popping up every day, it's more important than ever that your website appears high on search engine results pages so that you can reach as many potential customers as possible. If your website doesn't rank well, you won't be able to attract clients. Hiring an SEO company might be wise if you want to avoid making rookie mistakes or wasting time trying to figure out what's wrong.
It's wise to know the typical reasons why your site isn't performing as well in search engines. Your site's success or failure hinges on how well you use technical SEO aspects, yet many of the most common mistakes are simple to fix. Read on to find out what search engine optimization is, why it's important, and what common SEO errors might hurt your website's rankings.
What is Technical SEO?
To improve your website's organic search engine rankings, technical SEO can be used to speed up your website's crawl rate and index time. Website optimization refers to adjusting various aspects of a website so that search engines can index it.
This process covers all the fundamentals and more advanced ideas, including the website's structure, indexing, sitemap development, crawling, page speeds, migrations, and the essentials. You need to focus on technical SEO if you want your website to perform well on search engine results pages.
Why is Technical SEO Important?
Even if your content is great, it may not be enough if your technical SEO is weak. As a result, search engines will ignore your website. Having good content created is of little value if no one can access it.
Despite continuous improvements, search engines' crawling, indexing, and intent understanding still leave much to be desired. This means that you need a solid technical SEO foundation to support your excellent website content.
Your website's lead generation, conversion rates, and sales can all be affected by technical SEO.
If you don't take care of this kind of SEO, your site will be poorly indexed. If that's the case, search engines won't be able to determine when to include your site in results for queries related to those terms.
All your hard work on your site will be for nothing if the framework isn't in place for it to be crawled and ranked, so perform a technical SEO audit to ensure you have everything you need.
Reasons why the site is not ranked
-Domain History and Registration
Improving your technical SEO performance also requires paying attention to the domain. If a website's Google page rank is consistently low, it may have a poor domain history. For example, Panda and Penguin penalties target deceptive methods of increasing a website's search engine rankings, which can significantly impact the effectiveness of your SEO efforts. In addition, hosting providers that cater to spammers often employ sophisticated "black hat SEO tactics." If this is not corrected, Google will eventually ignore your website.
Keep your domain name current, and if possible, register it for a longer time. Google gives greater credibility to registrations that are lengthier. Websites the search engine believes will be there for a long time in the future are given higher rankings. On the other hand, short-term domain registrations may not be routinely maintained or are just for a limited time, making them appear less reliable than long-standing websites covering the same ground.
Make your keyword the first word of your chosen domain if you can. If a domain you want is already taken, you shouldn't let that stop you from registering a subdomain with a term in it. For example, instead of "www.website.com/seo," you may try setting up a page domain like "www.seo.website.com."
-H1 tag issues
The use of header (H1) tags is essential for search engine optimization on a website. Users can see H1 tags on your site, whereas title tags only display in search engine results. It is advisable that the two should be distinct from one another.
Even though using several H1 tags on a single page is not advised, many sites do so. This is a big red flag for SEO. One unique H1 tag must be used per page at all times.
Get the most out of your H1 tag by using your target keyword, making it relevant to the page's content, and keeping it between 20 and 70 characters long.
-Not using meta descriptions
The meta description of a page provides a brief explanation of the page's content.
Optimizing the meta description for search engine optimization is essential, as search engines typically display them when the searched-for word exists in the description.
Sites that fail to take advantage of meta descriptions (or duplicate them) often see a decline in search engine rankings.
The meta description should be included in every article; with WordPress, it can be located at the bottom of the posting page. Aim for 150 words, and make sure all relevant keywords are included before the possible cut-off.
-Broken Website Internal Links
When indexing a website, Google relies on the internal links inside the pages it visits. Therefore, it will be at a loss for the next steps if they cannot access relevant internal resources.
The credibility of your website also suffers when internal links break. No one will bother visiting your website if it is littered with "page not found" errors. Broken link detection tools include Google Search Console and Broken Link Checker. Simply input the URL you want to check, and the program will display any 404 errors or broken links it finds. You can either remove or fix the broken links after you find them.
-Wrong Language Declaration
As a business owner, you want to reach your intended audience, which means delivering content in a way they can understand. Unfortunately, while a website's language declaration is an important technical SEO factor, many popular brands often disregard it.
Make sure your site's default language is specified so that Google can accurately translate it and pinpoint your location at all times. Keep in mind that where you are physically located might impact both technical SEO and international SEO.
Check the source code of your website to see if you properly declared the country and language.
In conclusion, you should see significant improvements if you perform a thorough job with your routing technical SEO audit.
You want to maximize the returns on the time, effort, and money your business is already spending on SEO. So whether you're doing optimization in-house or working with an outside SEO company, it's important to do so regularly.