How to Become an Amazon Seller

How to Become an Amazon Seller

Amazon's meteoric rise from a one-item sale in 1995 to its current position as the world's largest online retailer has altered the way we do business and shop forever. E-commerce businesses often require their own website to attract new clients, sell products and deliver orders. The Amazon Marketplace, on the other hand, provides sellers with access to a wide range of Amazon services to help them sell their items, as well as a large audience of potential customers.


Selling on Amazon offers a large and lucrative opportunity, whether you want to start a profitable side hustle or you're ready to be your own boss. In spite of what some internet marketers would have you believe, it isn't a simple money-making method.


Amazon is the most popular shopping app in the United States, with 150 million users, and small and medium-sized U.S. businesses sell over 4000 products each minute on Amazon. However, while technology provides access to new possibilities for everyone, not everyone succeeds as a result. In order to succeed, you need a reasonable budget, a lot of hard work, and a lot of devotion. Quite a few people who begin their Amazon journeys give up before they have an opportunity to succeed.


While this is possible, it requires a lot of effort and research to get it off the ground. We'll lead you through the process of becoming an Amazon seller step-by-step in this article.


Requirements to become an Amazon seller


To begin the process of selling on Amazon, you'll need to provide the following information:

  • Your company's Federal Tax ID number or your Social Security numbers are both acceptable forms of tax identification.

  • Name and contact information for the company you're using.

  • The state's tax ID number.

  • E-mail

  • During the registration procedure, you'll need to provide a phone number.

  • International credit card.

How to become an Amazon seller

Open an Amazon account

First, let's take a look at what Amazon individual seller accounts can do for you. You'll be given the choice of creating an individual seller account or a professional seller account when you first sign up for an account on the marketplace.


Individual seller account

Creating an individual account is free, but you'll be charged $0.99 for each transaction you make on Amazon. Referral fees and closing fees are also included in every Amazon transaction. Individual vendors lack the ability to accomplish the following:


  • Get comprehensive inventory reports.

  • Sell things that are prohibited or products that fall under limited categories.

  • Make use of Amazon's ad offerings.

  • Conduct promotions

  • Make a large number of listings

  • Add as many users as you like to your account.

  • Create new product detail pages or make changes to the ones you already have.

  • Calculate shipping costs.


While there appears to be a long list of restrictions, the benefit having a personal account is that there is no cost up front.


Professional seller account


A professional account will cost you $39.99 per month, plus extra referral fees and variable closing costs for each sale that you complete. 'Professional' sellers do not have to pay an additional $0.99 per item sold compared to individual vendors. Other advantages of a professional seller account include the ability to use advertising capabilities, detailed inventory data, and running promotions.


When to sign-up as an Amazon individual seller


In terms of selling on Amazon, this is the bare-bones account for independent sellers. Selling less than 40 products each month makes it more affordable, and the pay-per-use concept means there are no hidden fees. You may always convert to a professional selling plan once you start selling more than 40 products on a monthly basis.

This is how many new Amazon sellers get started. If you want to test the waters and see if your product is in demand, you can begin as an individual Amazon seller. A professional selling strategy is implemented after sales start picking up, which provides sellers more tools, information, and the ability to win the Buy Box.


Find a Product to Sell on Amazon


A good place for an Amazon beginner to start is with retail arbitrage. One of the most important facets of this entire process is your research. Your project's success or failure will be determined by the data you collect and the products you choose based on that data. Imitating a successful product or competing against products with average Amazon product pages isn't the only way to find good opportunities. In order to make an informed judgment, you should conduct extensive market and product analysis before making a final selection.


You should be aware of the numerous selling tactics before you start formulating ideas. Which solution is ideal for you is determined by your objectives and ambitions:


  • Starting with retail arbitrage is a good place to begin for new Amazon users. If you've ever heard of the term "retail arbitrage," it's when you buy something from a store like Walmart or Target and then resell it on Amazon for more. Selling things on Amazon does not require you to spend a lot of money in order to get started. In a way, it's like online arbitrage, except that instead of buying costly goods, merchants buy cheap ones and then resell them on Amazon.


  • Private labeling is the most scalable method for selling on Amazon.com. The cornerstone of private labeling is a generic product and a company capable of mass manufacturing at a reasonable cost. After that, you can customize and rebrand the product for sale under your own name.


  • As long as the company is large enough, you can buy in bulk from them and sell their items on Amazon. With wholesale, you're buying straight from a well-known brand and reselling the products under that brand's name with their permission.


Start listing your products


To begin selling on Amazon, you'll need to create a seller account and add the products you'd like to sell. Professional sellers can add things in bulk, but individual sellers must list one item at a time.

You have two options when it comes to categorizing your products:

  • Products already listed in the Amazon marketplace

If you have a product that is similar to yours, you may be able to use stock photographs and descriptions. If you're selling old or new products, be sure to provide information about the condition, pricing, and delivery choices.

  • Products not yet on the Amazon marketplace

Because no other sellers have this product, it's a safe bet. This necessitates the provision of information like:


  • The SKU or a unique identifier for each of your products.

  • It is possible to track your products using their 12- or 13-digit UPC/EAN number.

  • Name of the product or the term that best describes it.

  • An image of the goods that is clearly visible on a white backdrop

  • To pique the interest of potential customers, consider using bulleted lists to describe your product.

  • A list of search terms that your consumers might use to locate your product.


Your products should be readily accessible when you've listed them all. In rare cases, it may take up to 24 hours to process your listings. If the process takes longer than expected, you should get in touch with Amazon to make sure everything is in order.


Each of the following items is included in a product listing:


  • The title is the most important aspect of your listing when it comes to keyword ranking because Amazon focuses mostly on it. It is also important to note that the title is the first thing buyers see in the search results. To effectively explain what a product is and does, its name must be accurate. Product specifications, such as weight or unit count, may be necessary for some items. Additionally, it is essential to incorporate the most relevant keywords here.

  • Amazon refers to product attributes as bullet points. In this section, you have the opportunity to go into further depth about the features and benefits of your product. In this part, you can include any important keywords that didn't make it into your title.

  • It's up to you to flesh out the details of your product and expand on the bullet points. Keyword placement and brevity are vital in the title and bullet points, but your brand's personality can really come through in the product description.

  • There is no way your customers will be able to view the keywords in the backend. Add any additional keywords to this portion of your ad that didn't fit into the previous sections. To get the most exposure, you can employ misspelled phrases and foreign-language keywords here.

  • The number of product photos per listing is restricted to a maximum of nine. The first and most important photograph in your collection is the hero picture. When buyers search for your products or browse through your listings, this is the first image they encounter. To demonstrate your product in action, you may attach lifestyle photos beside your hero image.

Learn more about how to sell on Amazon marketplace.


Manage your inventory


The next step is to keep an eye on the Seller Central website once you've uploaded your products to Amazon. To put it another way, if you want to keep things running smoothly, you'll have to keep an eye on things like new orders, inventory, and other key performance indicators.


If you want to be a successful Amazon seller, you need to keep track of your inventory well. In order to provide the best customer service and product delivery, you must constantly be prepared. 


Choose a fulfillment method


Choosing a fulfillment service is the next step. Fulfillment is the term used to describe the responsibilities of storing, selecting, packing, and delivering products to customers. FBA and FBM are the two choices for fulfillment:


  • FBA: With FBA, your products are shipped to an Amazon fulfillment center, where Amazon picks and packs and ships them when someone orders them. Amazon also handles customer service issues, such as returns. However, it's important to keep in mind that it's a basic, hands-off method with significant expenses.


  • FBM: You sell your items on Amazon and then handle all elements of storage and order fulfillment using this approach. You are also liable for any packages that are late, lost, or damaged.

Optimize Your Listing

To improve our visibility in search results, we'll go back to the product listing. The idea is to get your product in front of as many people as possible who are looking for it. Using the most appropriate keywords is essential to achieving a high search position and attracting visitors.


If you haven't previously done so, use Adsense media group will provide you with a list of the most relevant keywords to add in your product description. In order to rank well, you'll want to craft a title that contains the most relevant keywords in the first five words of the title.


Start Driving Sales


Your Amazon selling business has officially begun. Finally, you're ready to go live with a product listing and ready-to-ship products.

But there's more to it than simply posting a product description and hoping for the best. To ensure your success, you'll need to make yourself more visible." There are a handful of strategies we advise:


  • Pay-per-click (PPC) advertising.

  • Giveaways, or "product launches," are an excellent method to get people excited about your new product.


PPC Campaigns


Pay-Per-Click (PPC) ads are similar to Amazon's "sponsored content" promotions. Ads for your product appear in a sponsored ads area when users search for a certain keyword using these campaigns. You pay Amazon a small fee for each time your ad is clicked on by a customer searching for that term. This helps you gain some early recognition and exposes your product to a larger audience than it otherwise would.


Learn more about Amazon PPC.


Product Launches


Product launches are another way to increase your product's visibility. Your listing will get a jump start thanks to these great discounts. As a result, your product will appear higher in Amazon's search results, as Amazon's algorithm will see it as relevant to the terms you've included in your listing. As a product rises in Amazon's rankings, your chances of selling it increase. Page-one positions for significant keywords are important since most customers don't go past the first handful of pages when conducting a search.


In the long run, a successful product launch will put your business on the first page of Amazon's search results. This will provide you more exposure to potential customers and the opportunity to generate considerable revenue. Both sales and ranking have an impact on one another. When you have more sales, you will see an improvement in your organic ranking, which will enhance your exposure and help you sell more.


Get paid

The final step in becoming an Amazon seller is selling and receiving payment for your products. Take into account that Amazon permits you to sell, but at a set percentage, so you can earn biweekly fees from your sales.

Despite the costs, selling your products on this marketplace can still bring you a healthy return. Make sure your inventory is well-managed, your product descriptions are compelling, and your photographs are of good quality.

Things to consider before becoming a seller on amazon

  • Competition is fierce

With millions of active sellers on Amazon, there is bound to be a lot of rivalry. If you want to be noticed, you must make an effort to do so. The Amazon Marketplace is a great place to locate your target audience. Register your brand name as a trademark with the USPTO and notify the Amazon Brand Registry if you're working on establishing a brand. For the sake of volume, you may have to accept a price war, but it's still possible to stand out from the crowd and win the competition.

  • Everyone knows Amazon

Wherever your location, Amazon can send your things everywhere, so there are areas where you may be selling but aren't now. You have the power to reach a larger audience and increase your revenue, so put in the effort and research prospective overseas markets to take full use of Amazon's resources.

  • Amazon has a lot of fees

Just like every other business, Amazon needs to generate revenue. You can expect that Amazon will have a vested interest in any new revenue streams that emerge. You can get your product in front of more buyers through Amazon's Fulfillment by Amazon (FBA) service for a price of hundreds or thousands of dollars. To avoid being startled by the costs of shipping your products on Amazon, find out exactly how much Amazon will charge you to ship your products to your consumers before you sign up.

  • Amazon offers plenty of opportunities

Selling on Amazon, despite all the hoops you have to go through, is a fantastic opportunity for anyone willing to put in the work. There are unparalleled volumes, sizes, and resources accessible if margins and competition don't make you insane. Take the time to investigate all the tools and services available to pick the one that works best for you and your products.



In conclusion, when it comes to listing optimization and promotion, your options with an Amazon individual seller account are restricted. Finding the ideal product, on the other hand, is the first step in building a successful Amazon business. As an independent seller on Amazon, whether you have a basic or professional account, you must carve yourself your niche and offer high-demand products.



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