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Company Background
In April 2021 Adsense Media Group started working with the company that sells children toys. In the beginning of 2021 the company experienced significant decrease in sales and at some point began loosing money. Their team had limited experience in digital advertising and they needed instant results.
The challenge
We analyzed the client’s costs and had to develop the most cost effective marketing strategy to enable them reach their break even ACoS as soon as possible. We also noticed that the brand’s products ranking became worse over time so we needed to recover it while maintaining certain level of profitability.
What we did
We carried out a thorough preliminary analysis of top competitors which allowed us to determine the maximum number of high-performing keywords in the niche and enlarged the semantic core with relevant keywords and ASINs. For each high performing keyword we created separate campaign which allowed us to get maximum control over placements. Later we settled sponsored brand campaigns to grow brand awareness and utilized product targeting to increase market share. Careful optimization and budget management resulted in decrease of wasted spend.
Result
In the span of 7 months, the brand received 2 times more impressions and Total revenue grew to over $500k (April - October). (Red point on the graph is the moment when we started working with the brand)
