Read next:
Company Background
The company that produces custom T-Shirts turned to Adsense Media Group to start selling on Amazon. By that time the company already had a wide range of t-shirt designs, however, they needed additional sales channel to increase revenue.
The challenge
The listings were brand-new with no reviews and the client had no clear strategy of how and what to advertise. The most pressing issue we had to deal with was to improve the brand’s product ranking in a very competitive category.
What we did
We created a long-term strategy to scale the account. Initially we focused on generating customer reviews and provided listing optimization suggestions to the client to ensure retail readiness for the products. Later we worked on gaining rank for specific keywords, growing customer awareness and implementing full funnel strategy to reach potential customers at every point of their purchasing journey.
Result
In the span of 8 months, PPC-driven sales grew to $308,641.64 while reducing ACoS to 19%. Total revenue grew to $706,863.27.
